Home Care Seniors, Elderly Care, Companionship - Sonoma County, CA » Home Instead in the News

Home Instead CEO Paul Hogan to appear on Fox Business News Monday

Julie Ann Anderson — Mon, 14 Jun 2010 01:13:58 +0000

Paul Hogan, the Chairman and CEO of Home Instead Senior Care, will be a guest on the June 14th airing on Fox Business news.

He will give a 6-7 minute company profile on Home Instead on America’s Nightly Scoreboard program, which is hosted by David Asman, from 4-5 pm Pacific.

The segment is called “Small Business Spotlight” and is scheduled to run at 4:42 Pacific.

Please tune in to Monday, June 14th at 4pm to watch the entire show on Fox Business

About Paul Hogan

Paul Hogan, along with his wife Lori, founded Home Instead Senior Care in 1994. Paul and Lori Hogan bring a wealth of senior care experience to Home Instead.

Since they founded Home Instead Senior Care in 1994, the company has grown into the largest senior care business of its kind in the world.

In 15 years, it has provided services to more than 500,000 seniors through a network of nearly 900 franchise offices located in the U.S., Puerto Rico and 14 other countries. In 2008, Home Instead provided more than 40 million hours of care to seniors around the world.

They are the authors of Stages of Senior Care: A Step-by-Step Guide to Making the Best Decisions.

About Home Instead Senior Care of Sonoma County

Home Instead Senior Care of Sonoma is owned by Julie Ann Anderson and she has been a part of caring for our Sonoma County elderly since 1998. After being the primary caregiver for elderly family members along side with having been trained as an EMT, she realized she wanted to go further in creating something that was meaningful, had purpose and helped others. She saw first hand the enormous need to keeping our elderly safe and in their own homes where they can age in place with dignity and respect.

Home Instead CEO, Paul Hogan, talks Senior Health Care on CNBC

Julie Ann Anderson — Wed, 19 May 2010 13:40:31 +0000

The US budget office estimated that health care could cost over $1 trillion. “It’s going to be very difficult to cover all the needs for seniors going forward,” Paul Hogan, CEO of Home Instead Senior Care, said Monday.

Our very own, Paul Hogan, appeared yesterday morning on CNBC’s Worldwide Exchange in a segment focusing on global companies that are doing well despite a sluggish economy. Worldwide Exchange is the first worldwide daily business news program, with anchors in the U.S., Europe and Asia. Watch Paul’s interview (approximately 3 minutes).

For more information about Home Instead Senior Care, please call Julie Ann Anderson, owner of Home Instead Senior Care of Sonoma County, at 707.586.1516.

Will Boomers be any different? Home Instead CEO in NYTimes New Old Age Blog

Julie Ann Anderson — Tue, 09 Mar 2010 18:02:47 +0000

If you’re not familiar with it, The New York Times has a well-written blog column in the health section called The New Old Age. The column often features topics of caring and coping with stories of people who are being full-time family caregivers either for a spouse, a parent of other loved one. There are often senior health related topics as well.

Home Instead CEO Paul Hogan quoted in The New York Times’s New Old Age Blog

Last week, writer Paula Span featured a caregiver column entitled, “Will Boomers be any Different?” In the column, she says that “…the the No. 1 question I encounter when I speak to family caregivers is how to cajole old people into adapting to increasing disability when they are, to be a tad euphemistic, “fiercely independent.”

“In 20 or so years, when we baby boomers enter the ranks of the “old-old” ourselves, will we be any different?,” she asks.

She interviewed our very own Home Instead CEO, Paul Hogan, who was in Richmond, VA, last week meeting with the Boomer Project, a market research firm specializing in marketing to Boomers.

“We’ll see more seniors coming directly to us for help in the next 10 years, versus the past 10 when it was a daughter or son calling us and tearing their hair out,” says Hogan.

With the Depression generation…agreeing to home care “takes a doctor’s ultimatum: ‘You’re not going home from the hospital unless you get help, because you’ll break that other hip.’” But Mr. Hogan’s own mother, a businesswoman in her 70s, has long paid financial advisers, child care workers and housekeepers. “She sees getting help when she’s older as just another in the long line of services she’s taken advantage of throughout her career,” Mr. Hogan reported.

For boomers, though,“the concept of reaching a certain age, leaving work, and disengaging from our lives and social networks is anathema,” said Matt Thornhill, president of the Boomer Project. “We get a lot of our self-fulfillment from work – and we’re going to need the income,” Mr. Thornhill said. So we may not be so amenable to leaving our homes, either — or giving up our cars.

Whether Boomers will really be any different than our parents in the next 20 years is yet to be seen. But we certainly are more willing to outsource and pay for services that are parents didn’t. And, as Ms. Span points out,

”In fact, we’ll probably have to accept hired help. As a generation, we’ve had far fewer children than our parents, and we’re less likely to be married. Even if we prefer to rely on unpaid care when we’re sick or frail, our smaller families may be stretched too thin to provide it.”

”The reputation of older people is that they get stuck in their ways,” Mr. Thornhill mused. But that may not pertain to boomers. “We’ve always been so adaptive. Life for us has been change.”

If you’d like to read the full blog post and the comments, you can simply click on this link: NYTimes New Old Age Blog – Will Boomers Be Any Different?

And if you would like more information about Home Instead Senior Care, please call our Rohnert Park home care office at 707.586.1516.

Caring for Aging Parents? Woman’s Day quotes Home Instead CEO, Paul Hogan

Julie Ann Anderson — Tue, 09 Mar 2010 17:46:19 +0000

Once again, our CEO and co-founder of Home Instead Senior Care has been featured in a prominent publication.

This time, Woman’s Day magazine features Paul Hogan in an article entitled, “How to Care for Aging Parents: try these strategies to make helping Mom and Dad less stressful.”

There are literally millions of baby boomers who are caring for their aging parents. If you happen to be one of them, this article contains some helpful advice such as:

Be Prepared
Explore the Options
Think Twice about Relocation
Talk Money
Ask for Help

A elderly parent’s sudden stroke or fall can alter an adult child’s life quickly, so it’s important to have the caregiver conversation when everything is still fine. Use the 40/70 rule, suggests Paul Hogan, coauthor of Stages of Senior Care. When you’re 40 or your parents are 70, talk to them about their preferences.

For additional tips on caring for your aging parent, you can download the 40/70 brochure here: The 40-70 Rule: A Guide to Conversation Starters for Boomers and their Senior Loved Ones.

And for more information about how our Home Instead CAREGivers can help both you and your aging loved one, please call our Sonoma County home care office at 707.586.1516. From our Rohnert Park office, we serve all of Sonoma County including Petaluma, Santa Rosa, Sebastopol, Windsor and more.

Home Instead Senior Care: Best in Category in 2010 Franchise Satisfaction Awards

Julie Ann Anderson — Wed, 03 Mar 2010 03:19:30 +0000

Home Instead Senior Care ranked best in the senior care category as well as second in large class.

Though the economy is in decline, 133 franchise companies inspired strong franchisee satisfaction in results released recently by Franchise Business Review. This is the organization’s fifth consecutive year of conducting this study, researching more than 500 of today’s leading franchise brands representing 100,000-plus franchisees.

The top five winners in the large class (systems with 200 units or more) were Heaven’s Best, Home Instead Senior Care, Sotheby’s International Realty, Weed Man and Aaron’s Sales & Lease Ownership.

Home Instead Senior Care ranked best in the senior care category as well as second in large class!

Top winners say that franchisee satisfaction correlates with business success. “Our owners’ satisfaction is one of the most critical factors we consider to analyze our business to further invest in our network,” said Yoshino Nakajima, Chief Development Officer of Home Instead Senior Care, among the nation’s top non-medical home care and companionship companies, ranked first in this year’s senior care category as well as second in large class. “The survey provides us so much information on franchise support, training, initial visits, marketing and communication, and serves as a health index of our network,” she added.

For instance, Home Instead Senior Care received among its highest rankings – 4.5 of 5 – in the area of franchisee relationships. “Relationships are such an important part of our success and that carries over to our customers as well,” Nakajima added. “To us, it’s personal.”

Here at Home Instead Senior Care of Sonoma County, we couldn’t be more satisfied – we’ve been a local owner since 1998. And we are very proud of this prestigious recognition. For more information about our senior care services, simply call our Rohnert Park home care office at 707.586.1516. We’d be glad to talk to you about your in home care and senior home care needs.

Candy, our staffing manager, is back from maternity leave today!

Julie Ann Anderson — Mon, 01 Mar 2010 19:18:57 +0000

Candy & Baby Tristeenah

We’re so happy to have our staffing manager, Candy, back from maternity leave.

Tristeenah Wilson was born November 20th, 2009! Don’t you just love that little bundle of joy! And she’s got a head of hair, too.

Welcome back Candy, and welcome Tristeenah into the world! Simply adorable.

Candy started her career in 1998 as a Certified Nursing Assistant/Home Health Aide, working with patients in nursing facilities and hospitals. She came to Home Care as a Home Health Aide and then moved into staffing.

She has been Staffing Manager with Home Instead Sonoma for over 3 years and excels at matching the best CAREgiver for each client. The process is truly magical the way it comes together for both the client and the CAREgiver.

Co-founder of Home Instead Senior Care, Paul Hogan, makes NYTimes “The Boss” section

Julie Ann Anderson — Sun, 14 Feb 2010 13:03:51 +0000

Today, the co-founder of Home Instead, Inc., Paul Hogan, is featured in “The Boss” section of The New York Times. ”The Boss” section of The New York Times is a weekly column profiling business executives.

Past business executives featured have included:

Evan Williams, CEO, Twitter
Andrea Wong, Chief Executive, Lifetime Networks
William A. Hawkins, Chief Executive, Medtronic
Tony Hawk, Entrepreneur
Angela Braly, Chief Executive, WellPoint

Paul Hogan, with his wife Lori, founded Home Instead Senior Care in 1994

In the article, titled “The Encouragement Factor,” Hogan tells the story of what inspired him to create Home Instead Senior Care back in 1994.

“My mother had 11 brothers and sisters, but she lived closest to my grandmother, and the major responsibility for my grandmother’s care fell to her. She and her siblings had a meeting and agreed that my grandmother should move in with my mother. They didn’t want to see her go to a nursing home. My grandmother regained her strength at my mother’s house, started walking to church and lived another decade.”

That seemed to be the turning point and how Hogan decided to start the business, which he did right there in his mother’s home with his grandmother in the next room. That made a difference when they were interviewing caregivers as he saw first hand how they immediately related to his grandmother. Initially, he didn’t plan to start a franchise but then his wife’s uncle called and wanted to know all about what they were doing and then it seemed to snowball from there.

Paul Hogan’s feature profile appears in the Sunday, February 14th edition of The New York Times, in “The Boss” section.

About Home Instead Senior Care

The 85-and-older population is expected to more than triple between 2008 and 2050 in the United States alone. This staggering statistic not only proves the growing need for elderly home care, but also the fact that thousands of families are facing the same critical decision as you. You are absolutely not alone.

Since 1994, the Home Instead Senior Care® franchise network has been devoted to providing the highest-quality senior home care. Compassionate Home Instead CAREGivers^SM are an invaluable resource in helping families eliminate worry, reduce stress and reestablish personal freedom. From Alzheimer’s and dementia support to respite care and companionship, our more than 800 locally owned and operated offices are ready to help you through this difficult time.

About Home Instead Senior Care of Sonoma County, CA

Home Instead Senior Care serves seniors across Sonoma County, including Rohnert Park, Santa Rosa, Petaluma, Sebastopol, Windsor and many others. Our offices are conveniently located in Rohnert Park and you can simply call us at 707.586.1516 for a free, no-obligation home care assessment. Let’s work together to allow our Sonoma County seniors to remain safe and live independently in their own homes — or a family members home — for as long as they are able.

Fox News’ Road to Retirement: Home Instead provides non-medical care in home as assisted living alternative

Julie Ann Anderson — Thu, 10 Dec 2009 22:01:53 +0000

Lori & Paul Hogan, co-founders of Home Instead Senior Care and authors of Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions

Paul Hogan, the CEO and co-founder of Home Instead Senior Care, was interviewed on Fox News’ Road to Retirement and discusses how in-home caregivers can help keep an elderly loved one in their home longer so that the Senior can retain their independence longer.

And if this is a parent, you know how important it is to them to not feel isolated and to not be with family. But often family members live out of town or simply can’t be there during the day when the elderly person may need the most help to get around.

An excellent guidebook for anyone dealing with the decisions and care needs of a senior or elderly loved one, Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions was just released by Paul and Lori Hogan as a way to educate adult children to take care of their parents and have the conversations needed to figure out the best care options.

Today, there are so many choice in senior care and homecare providers that it can often be difficult to make the right choices for your loved one. Check out the video of Paul’s segment on Fox News and you can also download a helpful senior care options guide by clicking here.

Stages of Senior Care will be an invaluable resource for our clients and their adult children to help in planning for all stages of senior care.

Many seniors could stay in their homes longer and live more freely and independently but they often need just a moderate level of assistance on a day-to-day basis. Often that means someone to call them and remind them to take their medicine at a certain time, perhaps provide transportation to a doctor’s office or church, or someone to just check on them personally and provide companionship, reminisce about the past or help them with day-to-day activities, even light housekeeping or meal preparation.

If you are looking for an alternative to assisted living facilities for your Mom or Dad, then consider Home Instead Senior Care of Sonoma County. Simply call us at 707.586.1516 to schedule a free no-obligation assessment of your needs and how we may be able to help your senior live comfortably and independently, often staying right in their own home for years to come. Home Instead also works jointly with independent living and assisted living facilities, including retirement and nursing homes, to provide non-medical care to seniors living in those facilities as well.